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If large language models like GPT-3 preferably produce a particular point of view, they may influence people’s opinions on an unknown scale. This study investigates whether a language-model-powered writing assistant that generates some opinions more often than others impacts what users write – and what they think. In an online experiment, we asked participants (N=1,506) to write a post discussing whether social media is good for society. Treatment group participants used a language-model-powered writing assistant configured to argue that social media is good or bad for society. Participants then completed a social media attitude survey, and independent judges (N=500) evaluated the opinions expressed in their writing. Using the opinionated language model affected the opinions expressed in participants’ writing and shifted their opinions in the subsequent attitude survey. We discuss the wider implications of our results and argue that the opinions built into AI language technologies need to be monitored and engineered more carefully. 

Smartphones enjoy high adoption rates around the globe. Rarely more than an arm’s length away, these sensor-rich devices can easily be repurposed to collect rich and extensive records of their users’ behaviors (e.g., location, communication, media consumption), posing serious threats to individual privacy. Here we examine the extent to which individuals’ Big Five personality dimensions can be predicted on the basis of six different classes of behavioral information collected via sensor and log data harvested from smartphones. Taking a machine-learning approach, we predict personality at broad domain ( r median = 0.37) and narrow facet levels ( r median = 0.40) based on behavioral data collected from 624 volunteers over 30 consecutive days (25,347,089 logging events). Our cross-validated results reveal that specific patterns in behaviors in the domains of 1) communication and social behavior, 2) music consumption, 3) app usage, 4) mobility, 5) overall phone activity, and 6) day- and night-time activity are distinctively predictive of the Big Five personality traits. The accuracy of these predictions is similar to that found for predictions based on digital footprints from social media platforms and demonstrates the possibility of obtaining information about individuals’ private traits from behavioral patterns passively collected from their smartphones. Overall, our results point to both the benefits (e.g., in research settings) and dangers (e.g., privacy implications, psychological targeting) presented by the widespread collection and modeling of behavioral data obtained from smartphones.